Services issues face by customer from leading bus service Daewoo

  Table of Content

 

1.      Reason to be a study………………………………………………………………             2

2.      Introduction ……………………………………………………………………….            3

3.      Fact sheet till 2106 ………………………………………………………………..             4

4.      Main Cores of Daewoo …………………………………………………………...             4

4.1 Daewoo Rooms…………………………………………………………            5

4.2 Lahore Daewoo Feeder route …………………………………………           5

4.3 Daewoo Cab ……………………………………………………………           5

4.4 Daewoo FastEX………………………………………………………...            5

4.5 Daewoo Multan metro…………………………………………………            5

4.6 Daewoo Destination……………………………………………………            5

4.7 Golden Dragon & VOLVO Gold class Buses………………………..             5

5.      Daewoo Strategies …………………………………………………………………            6

6.      The 7Ps of services marketing…………………………………………………….            7

7.      SWOT Analysis ……………………………………………………………………            8

8.      Services Down fall in Daewoo Express …………………………………………..                        8 - 9

9.      Comparison over Competitors ……………………………………………………           10

10.  Conclusion ………………………………………………………………………….           10

References …………………………………………………………………………..          11