In 10th September 1997, Daewoo Express came into the business of transport and at that time it is the 1st and biggest foreign investment which is advanced and organized. At the end of 90’s Daewoo Express bus service is the only bus service in Pakistan with a nationwide network and various international trade links. Basically, they are trendsetters and a single private transport company with a larger infrastructure. The company comes up with a slogan of luxury, Safety, and punctuality.
The company owns a large fleet, advanced workshops, training schools for drivers, state of art terminals, and other than all these they are the pioneers to introduce the bus hostess in buses. They also start building service areas alongside motorways. In Pakistan, it is kind of a revolutionary approach in the transport industry and the people of Pakistan liked it very much and Daewoo expresses bus service start building their trust and value in the market of transport.
For the Last 20 years Daewoo express bus service from start to their Maturity they went very well and earned allot in the bus service industry because they have a wide network which almost connects the most of the cities of Pakistan and this is their competitive advantage that they are pioneers and they have advanced buses.
But from last few years, Daewoo express bus service going down in business and their service, although they have also introduced some other product and services like Daewoo Cab, Daewoo FastEx Cargo service, Daewoo Hotel booking. After all, these diversifications in service providing Daewoo is not performing well in bus service. Customers are complaining because their service is going down day by day. Passengers are facing issues in the services during travel but the company is not taking serious action to resolve all these issues of their loyal customers. Although they also lower their fare but reducing the fare and on the other hand low and cheap service cannot make a company better. Daewoo bus service also faces some payment issues with the Gov of Pakistan in 2010. (Dawn News February 06, 2010)
In May 2019 there is an accident take place on the Islamabad motorway and a lot of passengers got injured just because of overspeeding on a wet surface although motorway polices posted banners of overspeeding and reduce speed when it’s wet. But the driver didn’t follow the rule and Daewoo banned for 2 days on motorway M1 and M2. Such kind of irresponsible acts also marks a question mark on company performance.
Other than such issues there are many other competitors that came in the last few years which gave a serious sit back to Daewoo Express Bus service. They provide the same services provided by Daewoo Express and nowadays they are becoming the market leader and Daewoo expresses bus service is facing kick back in their business in which they are market leaders and people feel love and honor to travel with Daewoo express. Now time’s changes and Daewoo express have to reform their issues to become the leader again.
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