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2. Introduction:

       An efficient transport system with modern infrastructure plays a vital role in the development of the country and it is also considered as an economic factor of production. Transportation is also a part of socio-economic development of the country. The common mode of transportation in any country is Rods, highways, Railways, Seaports, Rivers, Canals, and Aviation. In all of this transportation system, Roads are one of the common modes of transportation and the most important part of the infrastructure in any developing country. In Pakistan, roads are the most common and important part of day-to-day mobility and other business activities and the transportation system of Pakistan is still in developing stages.

Highway and motorways are some of the best road networks in Pakistan. Almost 90% of passengers on daily basis travel through roads and 96% of freight moment is through roads. From the last several year's road traffic either passenger or freight are grown more than Pakistan's economic growth. Highways and motorways are just 4.2% of the country but carry 90% of the total traffic.

  Daewoo bus service is one of the largest bus services and owns the largest fleet of buses also. For the last 20 years, the Daewoo bus service is providing the best facilities to the people of Pakistan through the advance and organized transport system of Pakistan. All these services are highly appreciated by the people and Government of Pakistan as well as the Korean Government for such a success. Daewoo provides long-distance time-efficient bus service to numerous cities, extending to the entire Punjab, Sindh, Khyber Pakhtunkhwa and covering some destinations in Gilgit Baltistan

Daewoo bus service have large no of bus fleets with advance workshops so that they can provide safe and comfortable journey to every passenger. Daewoo bus service along with time enhances the company efficiency and its services to its customers through adding many other services. They started other services with time in different cities of Pakistan and try to reach the maximum destination they can.

 Daewoo play a vital role in setup of motorway and its services for the passengers who travel through the motorway.  They also have well advance maintenance workshops, educated staff and training institutes for their crew members. It is also appreciated on many forums and they gain very much intended for marketing companies also. Transit advertising is one of the best advertising technique use by Daewoo bus service also.

            DPMSL (Daewoo Pakistan motorway service limited) is a pioneer in providing service on motorway in such a way that they feel energized and refreshing when they stop and take break while driving. DPMSL was established on 10th, Sep 1997 after signing the concession agreement with NHA (National Highway Authority). In order to facilitate the commuters while travelling on motorway ten up-to-the-mark Motorway Service Areas (MSAs) were established by Daewoo, on BOT (Build, Operate and Transfer) basis, along the Lahore-Islamabad Motorway.

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